Background: Game meat is a healthy and Co2 friendly alternative to industrially produced meat. Despite better nutritional-physiological advantages over fattening meat and unrivalled animal welfare benefits, game meat is consumed in most parts of Europe in small quantities. For example, the share of game meat in total meat consumption in Germany is only just under 0.5%. Although game is sufficiently available in large parts of Europe and despite all the advantages, there are considerable disparities in the value chain. For example, the hunter in Germany receives only about 1-3 € per kilogram of game meat. Slightly processed, cut and packaged, game meat is rarely offered in the trade for less than € 25.00 per kilogram. Since game meat is traditionally only consumed seasonally in many regions of Europe, there are peaks in demand around Christmas. In Germany, for example discount stores often import game meat from all parts of the world, while the local grower finds hardly any possibilities to place his product in the trade.